We focus on the following categories:
We analyse the viability of a project based on its intended product and market fit. Projects that have a minimum viable product (MVP) with active users, therefore, have a higher chance of performing well in this regard, with crypto investors generally preferring them.
We also analyse the market in which the team intends to launch the project. This includes looking for active competitors and differentiators, as well as the viability of launching within the projected timeframes.
We look into the people working on transforming a project into a reality: Have they successfully launched tech products? If not, do they nonetheless have a background that shows potential? What have they done in their past? Do the advisors on a project’s website have a high profile and are actively involved in the development of the project?
This step of our research is important in determining the direction of a blockchain project, since it helps us identify strengths, weaknesses, and past activity by team members that could determine a project’s success.
We carefully review the specifics of each project’s intended token to see if it can be valuable and provide value to its projected ecosystem. To do this, we rely on our Venture Partner team, with experts from startup, technology, and finance backgrounds.
It goes without saying that the technology behind any DLT or blockchain project is absolutely fundamental to its success. If a project has available technology with a clear use case or existing users, we analyse its fundamental qualities and how it aims to impact its industry. If it doesn’t, we carefully review the plans for technological development that the project proposes, as well as the feasibility of them successfully launching these plans.
We also break down the possibilities of successfully implementing new technologies in the chosen field, and the potential that they have to create a long-lasting impact.
Is a project launching within challenging legal contexts and jurisdiction? If so, why? Do they have a legal team that specialises in technology and innovation? Can they adapt to regulation changes, were they to happen? Our researchers look at questions of this character to determine if a team is prepared to comply with regulations, protecting their and their investors’ long-term interests.
Every blockchain project involves the use of a token, sometimes referred to as a coin. These tokens vary widely in their purpose, and their value is determined by individual factors. Tokenomics is an umbrella term used to describe the factors surrounding a project’s use of its tokens, which can vary depending on the team’s intentions and purposes. As such, within this category we review the company’s intended business model, purpose of tokens, token value, and minting/issuing models, among other things.
We are able to examine utility and security tokens, whether they are coming to market via an ICO, IEO, or STO.
- Social, Virality and Community.
Retail investors and an online community are the driving force behind the fundraising round of a token sale. In such circumstances, marketing is a critical component of a successful launch and project development, and is therefore an aspect to take into account when investing in the competitive blockchain sphere.
Our marketing researchers analyse the social media network of a project to determine the size of their organic following, analyse their behaviour and communication, and assess their potential to grow and successfully multiply investors’ contributions.